The new Light Blue campaign
THE ADVERTISING CAMPAIGN
Summer 2022 marks a new chapter of the Light Blue campaign where the iconic couple, Bianca Balti and David Gandy, unite in the enchanted setting of Capri.
Following a story of the intense seduction when love begins, the couple found a new intimacy of their love, now deeper and more profound than ever. Revealing a shared life filled with tenderness and eternal love, celebrated by fascinating photographs that evoke the warmth and beauty of the Italian summer.
Light Blue Pour Homme: the quintessence of the joy of life and seduction by Dolce&Gabbana. Made for the Dolce&Gabbana man: someone sensual and modern who likes to take care of himself, enhancing his healthy body with sports. The perfume captures the fresh, spicy and sensual scents of the Mediterranean, which we feel is the perfect playground for seduction.
EAU DE TOILETTE
The flacon for Dolce&Gabbana Light Blue Pour Homme blends the classicism of the shape that evokes the renowned bottle of Dolce&Gabbana Pour Homme with the modernity and the freshness of a frosted glass and a “sky-blue” cap.